Web Design and Its Impact on Southern European Tourism Destinations

Web Design and Its Impact on Southern European Tourism Destinations

The contribution of website design to tourist destination image: The moderating effect of involvement.

 

Nowadays traveller consumers acknowledge most of the decision process phases (like gathering the information, deciding other options, evaluating the alternatives and even buying) from the Internet. Tourists who might want to buy a holiday are also using the Internet during their vacation decision process.

Along with developing information and communication technologies and the rising use of the Internet, there have been changes in the behaviors of the consumers during the buying choice cycle.

Websites turned into an increasingly popular information source for the customers assume a critical role in potential visitors/tourists’ choices related to the destinations. Tour Websites are used as a distribution and marketing tool in promotion and marketing of the tourism destinations. In this specific situation, the Web design and content of the destination websites should be on a level which would attract and satisfy the tourists.

 

 

Today, websites which became an increasingly popular information source for the consumers play a significant role in potential visitors/tourists’ choices related to the destinations. Websites are used as a distribution and marketing tool in promotion and marketing of the tourism destinations. In this context, the design and content of the destination websites should be on a level which would attract and satisfy the tourists. In this chapter, the author will primarily discourse the visual and auditory factors which affect the perception of tourists and the application areas of these factors in website design. Then, the subjects such as the key features of the websites, information that should be provided on websites, the design of the website and their functions will be covered. The parameters that should be taken under consideration in order to evaluate the performance of a website and the evaluation criteria for the sites will also be included within the context of this chapter. In this chapter, the author will also discourse the benefits that the websites provide for destinations and the success factors of the destination websites. In the conclusion section of this chapter, the author will provide propositions related to the factors that should be taken under consideration in destination website design.

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